What is ‘Brotox’ and Botox?

Brotox is essentially no different to regular Botox – just blended with the word bro to target the men shaping the aesthetic industry and a nod to the rise of men-centric grooming habits.

Botox and brotox, therefore, are both botulinum toxin – the globally-known anti-ageing and anti-wrinkle injection to relax overactive facial muscles.

How does Botox work?

When precisely injected, Botox is an extremely versatile treatment. Alongside being highly effective at targeting the signs of ageing and visible static wrinkles – the more permanent lines developed from frequent facial movements – it can also help treat a range of other issues. Some being:

When administered by one of our expert medical injectors, Botox works on a sub-dermal level. When placed directly beneath the wrinkle, it temporarily blocks the chemical release of acetylcholine. Acetylcholine is a neurotransmitter responsible for triggering muscle movements, and when inhibited it helps to smooth fine lines and soften any defined grooves in your complexion.

111 Harley St.’s Anti-Wrinkle Injections

Our clinic is located on the famous Harley Street, where we are situated within London’s bustling medical epicentre. We’re proud to offer the following treatments to help you become your most confident self.


We offer many different types of Botox, some popular treatments are: Baby Botox– a lower concentrate of solution is administered to achieve a subtle rejuvenating effect, and Preventative BotoxPreventative Botox is a treatment that targets dynamic lines before they have formed into permanent, static wrinkles – to refreshen and lift your complexion.

In Dr Yannis’ most recent Vogue article, he discusses ‘prejuvenation’ – a term that encourages the use of treatments and high-performance skincare to future-proof your skin. In the article, he says he ‘sees younger people’ and men ‘looking at pre-emptive ways to keep their skin in good condition’ – and Preventative Boxtox is definitely one of them!

As founder of our 111 Harley St. clinic and 111SKIN, he knows that taking care of the skin is nothing to be taken lightly.


Dermal Fillers

A hyaluronic acid-based facial filler to restore age-related loss of volume or subtlety contour the face. Our Aesthetic Nurse Prescriber, Karishma says:

“‘Dermal Fillers are one of the most dramatic treatments for ageing [skin].”

For men, Dermal Fillers are also a popular way to create a defined, chiseled look too.



An innovative treatment to boost collagen and the production of other essential anti-ageing proteins – an ideal treatment to target any crepey, lax skin. Our Aesthetic Nurse Prescriber, Karishma also says:

Profhilo is different from anything else as it’s formulated with the highest concentration of hyaluronic acid to help hydrate and soften crepiness in areas of the body.”

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A non-surgical treatment that transports essential vitamins, amino acids, antioxidants, and minerals directly into the skin to improve quality and function. By targeting the mesoderm – the middle layer of skin (which is why this treatment is called Mesotherapy), it can help minimise any dullness or dryness that may present itself  with age. Our Non-Surgical Patient Co-Ordinator, Kerstie says:

“It’s the best treatment to hydrate and brighten.”

Discover 111SKIN’s Mesotherapy-inspired anti-wrinkle masks here.

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To request a non-surgical consultation with our practitioners please complete this form.

Alternatively, Call Us On 0344 692 1111

Our Patient Advisors are contactable via phone Monday to Friday from the hours of 10:00 – 18:00









    111 Harley St.
    0344 692 1111 / Book a Virtual Consultation