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Male Cosmetic Surgery G2 Feature


2014 VS 2015 Cosmetic Surgery

Our figures as published below sparked an interesting insight into this undiscovered world of cosmetic surgery for writer Tim Dowling, showing that despite the general increase across the industry we had seen a decrease in surgery for men for everything other than rhinoplasty procedures which had grown +30%. This is pretty much the team at 111 Harley St. expected as Dr Yannis’ ethos is to tackle as much of the problem non-surgically as possible before resorting to more invasive surgical procedures.

Men Women
Overall +15% +29%
Surgical -14% +14%
Non-Surgical +50% +40%


Summary of Article

Dr Yannis talks about the increase in interest of male non-surgical treatments with The Guardian. The number of men having non-surgical treatments has risen by 50% year on year. Included within the article is a before and after case study with Dr Yannis’ patient Daniel. He conveys his particular interest in Botox and states that men are now developing openness and interest as far as anti-ageing procedures are concerned. Dr Yannis’ surgical nurse also attributes the rising interest of Botox to the pressure to compete with younger people within the workplace. With a range of non-surgical procedures that provide comparable results to plastic surgery, the article predicts that the future of non-surgical treatments is promising. The soft-thread lift, non-surgical nose job, and Liposonix are among procedures that are of interest.

Dr Yannis highlights that patient psychology is of paramount importance in order to perform a successful operation which is why he sees such a high satisfaction rate among his patients.

Read The Article Online

Tim Dowling one of the Guardian’s features writer came into 111 Harley St. for the day to interview both staff and patients in relation to the most recent figures published by BAAPS which showed the rise in cosmetic surgery last year (2015).

Staff interviewed:
Dr Yannis
Nurse Tammy
Managing Director Agata

Patients interviewed:
Daniel (aged 35)
David (aged 50)

Photography accreditation to Linda Nylind

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